The REI Genius Evolution—or maybe it’s a Revolution.

Logo with the text 'REI GenuS' on a yellow background, featuring a stylized red house shape with an 'R', a light bulb illustration with a virus symbol inside replacing the 'G', and the tagline 'Changing Lives Through Real Estate' in red.
REI Genius logo with a gear symbol on a black background.

From Doors to Strategic Wealth

REI Genius started with a simple mission: help investors turn knowledge into action. I began in real estate—buying, managing, and growing properties that created real cash flow and long-term wealth.

As our community grew, investors wanted more: diversification, low-stress growth, and strategies beyond single properties. That’s when REI Genius expanded into alternative investments—multifamily syndications, DSTs, 1031 exchanges, and private capital opportunities—helping investors scale smarter, not harder.

Through every evolution, one thing stayed constant: faith, family, freedom, and financial security. We don’t just teach theory—we walk alongside our investors, turning strategy into action and action into lasting wealth.

From Coffee Chats to Full-Meal Power Sessions

A man holding a coffee mug in a coffee shop with overlay text promoting a weekly coffee hour event.
Zoom virtual meeting with several participants visible in small boxes, overlay text advertising 'The Deal Makers Club Lunch Power Hour' every Wednesday at noon EST, with a confident smiling man in a suit in the foreground.

What started as a simple coffee chat has grown into something much bigger.

At REI Genius, we listen. We learn. And we evolve alongside our community. These conversations are no longer just a quick sip of inspiration—they’re a full investment in your mindset, strategy, and future.

Because of your feedback, we’ve upgraded. Our Million Dollar Coffee Chat has transformed into a Lunch Power Hour—a dedicated session where insights, strategy, and action collide.

“Growth requires adjustment.
Just like investing, sometimes you need to change the time, expand the scope, and go deeper.”

Same room. Same high-level conversations.
Now served as a full meal for your mind and portfolio.

At REI Genius, we’re building more than strategies—we’re building a community of investors and professionals who execute, collaborate, and achieve results together.

Pull up a chair. Join the conversation. Let’s turn ideas into action, one power hour at a time.

Join the Table →

  • "REI Genius by Johnny Lynum is the ultimate mastermind to join if you're serious about real estate. You'll gain in-depth knowledge of the ins and outs of real estate investing. With a dedicated one-on-one coach and an accountability group supporting you every step of the way, you'll have all the guidance you need on your journey."

    —Jaheel D. | Systems Engineer | Army National Guard | REI Genius: Chatanooga, TN

  • "I have one word to describe my interactions with Johnny Lynum and REI Genius - AWESOME! I love the fact that Johnny is always available to mentor and guide me through so many questions, whether real estate investing related or entrepreneurial. The coaching classes were amazing. In my short time as a member of his network, I have learned so much. Only regret I have, is that it took me too long to join. Keep doing what you do Johnny! Thank you for your service."

    —Shelia L. | Project Manager | US Navy (ret.) | REI Genius: Memphis, TN

  • "Johnny’s guidance and expertise have been truly exceptional. Joining REÍ Genius and engaging with their network has surpassed all our expectations. The insights and perspectives we’ve gained have completely transformed our understanding of real estate, revealing a clear and actionable path to building generational wealth. We are deeply grateful to Johnny and REÍ Genius!"

    —Kevin P. | Captain | US Air Force (ret.) | REI Genius: Washington DC

  • "This is my first REI coaching program and I must say that the coach has been superb. He’s hands on, provides you with all of the tools you’ll need to be successful and is supportive. He has a wealth of knowledge and is willing and able to share that knowledge to help others on their journey. He is truly a professional in every aspect of his business!!!!"

    —Davonya B. | Project Manager | Certified Scrum Master | REI Genius: Baltimore, MD

  • "Johnny Lynum's team is second to none in providing hands-on real estate education focusing on evaluating, acquiring, and monetizing value add single- and multi-family properties. They provide group and individualized teaching tactics with a genuine desire to see you succeed. He is very accessible in key moments to keep us from making unwise choices and provides appropiate level of oversight to stimulate our growth and education. Best decision I ever made was joining REI Genius!"

    —Dr. Joel M., MD | Internal Medicine | REI Genius: Montgomery. AL

  • "I have been part of the Raising Capital for Real Estate mastermind for a little over a month. In this short time it is difficult to explain the sheer amount of value I have received. Each call is packed with so many nuggets of information. I particularly enjoy my deep dive sessions that goes into optimizing my social media profiles, my content posts, my workflow in how I maintain relationships with potential investor leads. Each week is action packed with real progress towards my investment business. It can be overwhelming and challenging at times for sure but this is exactly what I needed. The team really leans into accountability and meets you where you are at to help you get to the next level. So if you are considering jumping into one of the REI Genius masterminds, I say just go for it and fully commit."

    —Dairius K. | Systems Engineer | US. Navy | REI Genius: Washington DC-Baltimore

  • "Outstanding leadership and mentors. Trusted community and great knowledge shared among like-minded people. I chose a great home to develop my mindset and growth in."

    —Eugenia D. | Notary | Private Money Broker | REI Genius: Albany, NY

  • "Johhny, is the most resilient person I know. He is an active duty officer and successful real estate investor. Love this guy and the integrity that he delivers."

    —Raymond M. | High-Performance Coach | US Navy | REI Genius: Los Angeles, CA

  • "Operation Invest by Johnny Lynum is doing quality work and uplifting/up keeping the community. They treat people right, make fair agreements, are doing a lot to educate others in the process. I also love to see the military at the heart of it."

    —Tiffany W. | Federal Account Executive |  Founder & CEO | REI Genius: Richmond, VA

  • "World class coaching. You won’t find a better group of people to help you on your investing journey."

    —Derrick Y. | Entrepreneur | Funding Specialist | REI Genius: Birmingham, AL

  • "Learned so much from Johnny, wealth of knowledge in real estate, investing and leadership. Highly recommend! Thanks for all the conversations and help."

    —Antoine F. | Operations Manager |  US Army | REI Genius: Austin, TX

  • "The mentorship that Coach Johnny and his incredible team provides is absolutely exceptionally. Shout out to his team Coach Tenessa, Fae and Mav. In addition to the hands on training and education.. they provide a Blue Print that helps you to pursue your real estate investment goals with confidence. The community that they have created is encouraging, positive and Real Estate Investing is the mission!"

    —Leslie T. | Human Resource | Career Advisor | REI Genius: Washington, DC

Real People. Real Results.

You don’t have to go it alone. REI Genius brings together a supportive network of high-achieving professionals, veterans, and sophisticated investors who share the same goal: building generational wealth through real estate and alternative investments.

  • The Sentinel Wealth Exchange is built for accredited investors, business owners, and real estate operators who are transitioning away from hands-on management and want institutional-grade insight without the noise. Members value clarity, capital preservation, and intelligent growth over hype or speculation.

  • This is not a public forum or a coaching upsell. The Sentinel Wealth Exchange is a private intelligence network delivering curated market briefings, capital strategy insights, and real-world deal perspectives from experienced operators. The focus is on decision support, not education theater.

  • Market dislocations create opportunity windows that don’t wait. Members gain timely access to insights, frameworks, and conversations that help protect capital and position portfolios before the broader market reacts. Entry is intentionally limited to maintain signal quality and relevance.

REI Genius logo with a stylized gear and brain design on a black background.

The Sentinel Wealth Exchange™

Founded by REI Genius: Financial Freedom Network to bridge the information gap for accredited investors and owners transitioning out of active management.

Apply To Join The Inner Circle